Onboarding - Let’s understand your brand.

Before anything goes live, the account managers need to understand your business. Not just the ad account - what you're about, how you talk to customers, what makes you different from competitors. 

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We have a Brand Research & Micro Persona Guide that gets filled out for every single account. It pulls together market research, competitor positioning, customer voice themes, value props. All of it goes into a research doc that you sign off on before we touch anything.

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At the same time, we run through a KPI Calculator together. 

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You put in your sales and orders, and it factors in everything - COGS, shipping, VAT, payment processing, refund costs. It spits out the exact targets we need to hit and recommends profit targets based on your current margin. 

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More importantly, it shows where the bottlenecks are. Is it refunds? Fixed costs? The ads? This is how we make sure we're chasing numbers that actually put money in your pocket.

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Once We're Live

We don't throw money at things and hope for the best. New tests - creatives, audiences, campaign types - start with controlled budgets to minimise risk. 

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As we see traction, we scale incrementally. Usually 20-30% increases while keeping an eye on efficiency. Budgets don't go up without your approval.

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Clear targets get set upfront. If something isn't hitting after enough spend, it gets paused. There's no emotional attachment to ads here. Underperformers don't get to limp along burning your budget.

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Tracking Performance

Once campaigns are running, we use a Growth Tracker to spot trends across all platforms. Spend and revenue broken down so we can see what's actually driving growth.

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We can spot if there's too much overlap between platforms. We can see how performance changes over time (especially after big changes) and utilise Year-on-year data helps us adjust for upcoming seasonal patterns.

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Communication

This is probably what clients mention the most. You get a dedicated Growth Lead on each account - Meta, Google, Email, Creative - and they're the ones actually in the platforms making decisions. Everything runs through one Slack channel so nothing gets missed.

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No middlemen, no "let me check with the team and get back to you."

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We're proactive. If something's going wrong, you won't find out late. The team is in the accounts daily. If CPAs start creeping up or spend is pacing off, you'll get a message in Slack with what's causing it and how it's getting fixed.

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Same goes for opportunities - if a creative is winning, we're not waiting for a scheduled call. You'll hear about it so we can push harder while it's working.

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One team means budget moves fast based on what's working. 

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Google Shopping shows which products are getting search volume spikes, and those products go into Meta creative the same week. 

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A winning hook from Meta testing goes into Google RSA copy and emails immediately. No briefing separate teams, no waiting around.

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We're flexible with call frequency - most clients prefer bi-weekly, but we can do weekly or monthly depending on what works for you.

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Reporting

This can be as technical or as simple as you want. The standard setup is automated weekly reports, manual monthly reports with more depth, and quarterly deep-dive decks. Those quarterly decks include the account manager's personal insights, biggest learnings, and the plan for the next quarter.

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New customer stats, acquisition costs, channel breakdowns. If you're using Triple Whale or Hyros, we can pull through your margins. 

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Everything gets explained in plain terms - what happened, what we learnt and what were are going to do next.

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We don't just trust what Meta and Google tell us - we cross-reference against actual revenue.

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