Thinking
April 3, 2026
Read time:
3 Minutes



You can get access for free at the end of this email… but first, let us show you what's probably going wrong in your account right now.
Most Google Ads accounts we audit have the same issue.
The campaigns aren't built with any real intent behind them.
There's no logic to what's in each campaign or why.
PMax is running with no brand exclusions, so you're paying for people who were already searching your name.
Products that haven't converted in months are still getting spend because nobody's checked.
And the bidding targets are based on a rough estimate, not on what the business actually needs as a whole.
The account has just been left on autopilot.
The Playbook answers it all
It covers nine core modules
- Conversion tracking
- Feed Optimisation
- Shopping structure
- PMax
- Search
- Bidding Strategies
- Campaign segmentation
- Brand separation
- Writing ad copy
Every strategy we come back to across the ecom brands we manage.
These strategies work
A UK furniture brand went from £50k a month to £300k+ in July - usually their quietest month. Net profit up 92%.
A fashion brand stuck at £40k a month now does £250k+ consistently. On Black Friday they made £40k in a single hour.
A baby retailer needed a setup that could handle promotions changing every month. BFCM revenue went up 56% at 11.8x MER.
A UK bed brand came to us losing £40k a month. Now they’ve hit £3.1M/mo with Google driving over 8-figures.







