Otty
+128%
Monthly Revenue
+107%
MER
-49%
nCAC Reduction
Background
OTTY is a DTC mattress and sleep brand competing in one of the most saturated ecommerce categories.
When they approached us, they were an established player already investing significant budget into Meta and Google advertising.
Revenue was coming through consistently, but the unit economics weren't adding up.
Despite healthy top-line numbers, profitability remained elusive and customer acquisition costs kept climbing.
Michal Szias
Founder at
Otty
The Challenges
When OTTY came to us, they had serious problems that were costing them thousands daily. The fundamentals were there, but the execution was a mess, and profitability was nowhere in sight.
Poor campaign structure with over 20 Google Ads campaigns fighting for the same audience meant every pound spent was less effective than the last.
Weak creative performance from limited diversity failed to resonate across key demographics.
They weren't connecting with significant portions of their potential customer base.
Meta was using 1-day view attribution, making everything look better than reality.
Campaigns appeared profitable on paper whilst actual performance told a different story.
They didn't need minor fixes. They needed a complete structural overhaul to stop wasting spend and unlock growth.
The Strategy
We rebuilt their entire paid media approach from the ground up, fixing the structural problems and building something that could actually scale.
Performance Creative That Converts
We built a diverse library of performance-driven videos using UGC creators across different age groups, so every key demographic could see themselves in the ads.
The content tackled real customer pain points. Back pain relief, morning fatigue, cooling comfort, and affordability. We tested multiple formats including UGC testimonials, interview-style explainers, narrated walk-throughs, and quick aesthetic transitions.
By rapidly iterating and cutting what didn't work, we trained the algorithm to consistently find and convert high-value buyers.
Google Ads - Simplicity Drives Profitability
We strengthened branded Search and Shopping campaigns first. No more competitors hijacking customers searching for their name.
Then we rebuilt everything from scratch. Instead of 20+ competing campaigns, we created focused campaigns for mattresses, toppers, and bed frames.
Performance Max drove new customer acquisition using competitor and review audience signals. We also launched top-of-funnel campaigns targeting searches like "best mattress for hot side sleepers."
Meta Ads - Better Attribution, Better Results
Same problem on Meta. Too many campaigns, wrong optimisation signals.
We consolidated spend into fewer campaigns and switched from 1-day view to 7-day click attribution, forcing Meta to optimise for actual buyers, not just views.
We introduced structured creative testing focused on video content addressing real customer pain points, with all creative aligned to Google messaging for true omnichannel strategy.
The Bottom Line
This wasn't just about tactics. We fixed the structural problems that were wasting thousands daily.
OTTY massively increased their gross profit while we scaled to 7-figure monthly revenue. 128% revenue growth. 107% better marketing efficiency. 49% lower acquisition costs.
The same structural problems that were stopping their growth might be stopping yours too.
Results Achieved (4 Months vs Previous Year):
+128% Monthly Revenue
+107% MER increase
-49% reduction to nCAC
+127% nMER increase
August milestone - We hit 7-figure monthly revenue.
Spending Heavily on Campaigns That Look Good But Perform Poorly?
Wrong attribution settings can make terrible campaigns look profitable. Poor campaign structure can have your own ads competing against each other. And weak creative diversity means you're only connecting with a fraction of your potential customers.
We'll dig into your attribution settings, campaign structure, and creative strategy to show you what's really happening versus what your reports are telling you.
Then you'll know exactly what's broken and what it takes to fix it. Simple as that.