Most brands go backwards for months after a replatform, and Diss couldn't afford to.

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The move to Shopify slipped by 8 months, so plans had to change twice.

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Google suspended the account right after the new store launched.

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Every brand they stocked got the same budget whether it was selling or not.

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The product feed was patchy, and missing product attributes were holding Shopping back.

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Long buying cycles made platform ROAS look worse than the reality.

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They needed growth to carry on through all of it.

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We kept the account stable through the move and then pushed budget towards the brands that actually made money.

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Getting Through The Replatform

‍We got Google back from suspension quickly and ROAS was back near 8 within the month.

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For Black Friday we ran clear money-off promos by brand rather than vague offers, and sales for the month to date were up 242% on October.

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Brand-Level Budgets

‍Not every range cooker brand sells the same, so we scaled Rangemaster, AGA, Bertazzoni, From The Anvil and La Cornue and cut the brands that weren't paying back, while GTIN fixes and a feed clean-up lifted Shopping sales on top.

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Meta For High-Intent Buyers

‍Catalogue ads went after people who were already looking, and those high-intent audiences returned 10x what the broad ones did. Video ads then lifted purchases by 83% before we shifted more spend into finding new buyers.

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