1
Analyse your sales funnel and expose potential bottlenecks within the process.
Funnel
Audit
2
Identify your business goals and reverse-engineer the best strategy to achieve them.
Campaign
Objectives
3
Test combinations of offers, creatives, and customer personas to find the biggest wins for you.
Graduation
Testing
4
Set up the campaign and funnel, and begin optimising to establish the baseline target.
Campaign
Setup
5
After establishing the baseline, we then work to drive the cost per lead/sale down to increase profitability.
Hypothesis
Testing
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Active Facebook users
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2 million
Active Facebook
users
How many times the average user logs into Facebook per day
8x
Percentage of people who say social media influences their shopping habits
57%