As a small business owner, the founder, David, simply didn’t have the time to run, manage, test, and tweak the ads for his brand on top of all of his other responsibilities. The solution was to outsource this part of his business. But outsourcing ads is one thing. Outsourcing your ads to a team you can trust is another thing entirely.

Our main objective with The Strap Tailor was to escalate daily spend and revenue while maintaining the same ROAS, a challenge given that heightened spend usually raises acquisition costs. To address this, we developed a comprehensive strategy embracing all customer acquisition avenues, utilising Google’s Performance Max campaigns and Meta’s ASC+ feature early. We crafted various assets including videos, images, and ad copy to pinpoint the ones yielding the lowest acquisition cost and utilised audience retargeting alongside Search ads to further lower acquisition costs. After achieving the desired acquisition cost targets, we amplified spend to reach new revenue milestones, ensuring the CPA remained within the brand’s established limits.

Despite the risk of a rising CPA and a dipping ROAS at scale, we actually managed to 4x The Strap Tailor’s monthly revenues whilst spending 25% less to generate a customer – within just 8 months. Off the back of this, the brand was finally able to move into a bigger workshop, expand their business, and continue on the path to record growth.

As a local business, Oasis Garden (formerly Warehouse Clearance Outlet) had always done well using organic strategies and relying on footfall to their showroom. But when lockdown restrictions were introduced, footfall dried up almost overnight. And with no website to generate online orders, their business was faced with the prospect of shutting its doors for good.

The seriousness of the situation meant it was all hands on deck at Public Nectar. We built Oasis Garden (formerly Warehouse Clearance Outlet), a new Shopify website, within 3 days. We helped them to build their online customer journey from scratch, whilst helping them to develop new offers to boost average order value. Additionally, in order to build multiple touch points in the conversion process and increase the brand’s ability to turn website visitors into new customers, we also implemented a multi-channel advertising strategy across both Meta and Google. Finally, we also implemented a comprehensive email strategy that included cart abandonment campaigns, upsell campaigns, loyalty campaigns, and regular nurture content to increase the likelihood of turning first-time buyers into repeat customers.

By acting quickly and adapting to a new consumer environment, we helped Oasis Garden (formerly Warehouse Clearance Outlet) to get itself back on its feet and work its way back to the previous baseline revenue figures. On top of that, thanks to the new online strategy we had helped the brand to build, they were even able to explode past previous revenue levels and enter a new phase of breakthrough growth for the business.

When 2 founders had a great business idea, but an unproven product-market fit, they thought paid ads would be the fastest way to give them the answer they needed. The issue? They had very little time to invest in managing the paid ads themselves, yet had been burned by agencies in the past and were reluctant to hand over control to anyone but themselves. The message was clear: We’d need to generate results for them, and we’d need to do it fast.

The seriousness of the situation meant it was all hands on deck at Public Nectar. We built Oasis Garden (formerly Warehouse Clearance Outlet), a new Shopify website, within 3 days. We helped them to build their online customer journey from scratch, whilst helping them to develop new offers to boost average order value. Additionally, in order to build multiple touch points in the conversion process and increase the brand’s ability to turn website visitors into new customers, we also implemented a multi-channel advertising strategy across both Meta and Google. Finally, we also implemented a comprehensive email strategy that included cart abandonment campaigns, upsell campaigns, loyalty campaigns, and regular nurture content to increase the likelihood of turning first-time buyers into repeat customers.

Despite this untested idea, we were able to help Pear go from £0 to £450,000/month within just 4 months of working with them, for a blended ROAS of 3.85x.

Paid ads were always a part of Barstool’s strategy, but they were proving to be a huge drain on the team’s resources and pulled their time and energy away from other more important areas of the business. At the same time, the revenue the ads generated helped to sustain the business’ revenues and couldn’t afford to be neglected.

What Barstools needed was an extension of their marketing team that could handle their paid ad strategy in the background, while the rest of the team could focus on delivering exceptional product service and driving the business forward. And the team at Public Nectar were all too eager to step in! To help get the brand the most bang for their buck, we helped the brand identify their bestsellers, then prioritized ad spend towards these products so that they could acquire customers at the lowest possible cost. Additionally, with the advertising landscape on Meta and Google changing on almost a monthly basis, it meant they couldn’t afford to be complacent in using outdated strategies. And by taking the role of their extended marketing team, we were able to continuously test, adapt, and implement new strategies and best practices for 2023 and keep up with these changes in a way that Barstools simply didn’t have the capacity for beforehand.

We helped Barstools generate an additional £2.16m in just 14 months, taking them from £75,000 per month to over £250,000 per month in revenue. Most importantly, the team was finally able to focus on other areas of the business without having to worry that their revenues would take a hit if they did.

With the world’s largest health, fitness, and multi-sport festival arriving in the UK for the first time ever, success was essential. But with lockdown restrictions that meant the goalposts were constantly shifting, and the threat that the event could be called off altogether, an agile strategy was needed to guarantee the success of this once-in-a-lifetime event.

With big names attending the event such as Khabib and Wim Hof, we saw an opportunity to leverage the existing warm audiences of these influencers to create a huge buzz around the event. Using the power of Influencer Whitelisting, we decided to run ads from the Arnold Sports Festival ad account through the influencer’s social media handle. This meant that the traffic the brand was targeting was warm instead of cold, increasing the likelihood of conversions and ticket sales.

Despite the challenges of the pandemic, the event was still a huge success. With Public Nectar’s help, Arnold Sports Festival generated over £1M in sales from a £272k budget, for a total Return on Ad Spend (ROAS) of 4.8x!